Post by account_disabled on Feb 22, 2024 10:41:43 GMT
The of existing and recycling planned elements. . Who is the content plan for the client and the audience Who are you talking to A persona is a profile of a typical recipient customer. Not necessarily perfect they dont really exist. A well-developed persona will allow you to diagnose the most important needs and problems of your recipients. Thanks to this you can tailor your message to them. Because if you create content next to the recipient and not for him who do you ultimately reach with it Of course it is rare for a company to direct its product exclusively to one homogeneous group which is why companies develop several model personas.
In another text you will readhow to build a persona in a content marketing strategy.In the case of a content plan you must be able to indicate which persona you are addressing for each piece of content. Not every topic Business Owner Phone Numbers List will interest your target group and you cannotshould communicate with them in every way. EXAMPLE A company from a specific technological niche that sells semifinished products to other companies does not necessarily have to create tiktoks. Her presence on LinkedIn will be more justified.
But even there it can pursue various goals. Perhaps he wants to reach not only potential contractors but also employees because he conducts intensive employer branding activities. In such a situation the content addressed to the employee persona will be completely different from that addressed to the contractor persona. . Define content goals and KPIs Goals are defined for the needs of the strategy if the strategy has several goals you need to know which goal each planned content is supposed to meet .For example if one of your goals is to increase the websites visibility for a specific group of key phrases the content you create must be subordinated to this.
In another text you will readhow to build a persona in a content marketing strategy.In the case of a content plan you must be able to indicate which persona you are addressing for each piece of content. Not every topic Business Owner Phone Numbers List will interest your target group and you cannotshould communicate with them in every way. EXAMPLE A company from a specific technological niche that sells semifinished products to other companies does not necessarily have to create tiktoks. Her presence on LinkedIn will be more justified.
But even there it can pursue various goals. Perhaps he wants to reach not only potential contractors but also employees because he conducts intensive employer branding activities. In such a situation the content addressed to the employee persona will be completely different from that addressed to the contractor persona. . Define content goals and KPIs Goals are defined for the needs of the strategy if the strategy has several goals you need to know which goal each planned content is supposed to meet .For example if one of your goals is to increase the websites visibility for a specific group of key phrases the content you create must be subordinated to this.